Wraps have been supplied into airlines for several years and often taking a fusion approach to NPD. For example, using Mediterranean ingredients and putting them into a Tex-Mex flour tortilla. At the Bake Factory we design products that link authentic flavours to corresponding speciality breads. So for us a Mexican range of flavours work well in a Fajita, Burrito or Taco. Equally in a Turmeric roti wrap, Tandoori Chicken is a winner, or a bar-marked chilli wrap is a good match for a Caribbean Smokehouse pulled beef.