The resurgence of the grilled cheese toastie has been something to behold. We have observed global growth of hot sandwich food trucks, heightened instagram traffic and onboard menus reflecting consumers’ obsession for the humble toastie. At the Bake Factory it has given fuel to the NPD fire to create more innovative breaded products and reinvent classic French versions like the Croque Monsieur, Madame or Provencal. A more gourmet bloomer bread, seeded loaves and three cheese options are adding variety to this format. Our best seller is firmly still the Ham and Cheese Melt.