As a bakery we specialise in pastry rather than baking our own bread on site. Therefore, we have worked extensively to source superb artisan breads for our recipes that reflect the standards our Master Bakers expect. That said, we still bake quick breads for savoury muffins, scones and some cakes in the factory.

The NPD department here at the Bake Factory uses bread products as an effective format to reflect emerging trends quickly from concept to customer and with real visual impact. We identify exciting growth areas and global cuisine indicators from our consumer insight – often inspired by street food and iconic pop-up concepts. Then we create authentic recipes for example, Mexican burritos, Indian flatbreads filled with curries, Caribbean grilled cheese toasties or French classics given a modern British gourmet twist.