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The Bake Factory News

First time winner at the Mercurys

The Mercurys are the most prestigious award in travel catering, worldwide.  It is sought after by the best and most pro-active companies in the industry.  The 36th edition of The Mercury’s was held alongside SIAL Middle East in Abu Dhabi on 12 December 2017. 

Part of Crantock Foods, we have been supplying products to the airline industry for over five years and and this year for the first time we entered two new culinary concepts into the 2017 Mercury Awards Savoury Food Product category.

Developed with the help of our Product Development Team, our Consultant Chef James Strawbridge came up with a range of Brunchetta’s and Taco Sliders both of which were shortlisted and presented to a team of judges in London in October.  The Taco Sliders made it to the grand final and on the 12 December under the stars at the Shangri-La Hotel in Abu Dhabi, Leigh Loomes (Sales Manager for Crantock Foods & The Bake Factory) along with James Strawbridge lifted the trophy!

Said James Strawbridge, “It’s great to work with Crantock Foods and their brands.  The Bake Factory™ allows me to think outside the box a little more and create something different and The Taco Sliders does just that.  Each box contains two Mexican style tacos with slow-cooked fillings packed with flavour.  One is a Sloppy Jose – slow-cooked minced beef with an authentic blend of Mexican spices and Willies Cacao chocolate to add a sweet and spiced tone whilst the second is a chicken taco with tequila and jalapeno topped with pink pickled onions.”

Leigh Loomes, Sales Manager added “These products are perfect for the travel sector – tasty and easy to serve, we have ticked the boxes for both the passenger and the cabin crew.  The interest in the products from the airline industry has already been great and we hope to see them flying very soon.

We will be exhibiting at the World Travel Catering and Onboard Services Expo in Hamburg next April so that will give us another opportunity to promote the product and possibly introduce further flavours to the range.”

The benefits of brand partnerships by Leigh Loomes

In a recent article featured in Onboard Hospitality’s weekly news update Roland Grohmann, the managing director of Formia, the company that provides travel amenities, talked about how airlines are increasingly seeing the benefits of working with branded products. He was quoted as saying: “if they (the airlines) can find a collaboration that is different and turns heads that only adds to their credibility and their brand experience”

It is for that very reason that here at The Bake Factory™ we have formed a partnership with Levi Roots to produce a range of co-branded products that will appeal to passengers looking for a unique and delicious on-board eating experience, not just on airlines but potentially rail and other travel sectors.

Working with Levi has been a real pleasure. He has been closely involved throughout the whole process of product development working alongside our development chef James Strawbridge to ensure that every single product that goes out with the Levi Roots and Bake Factory branding is of the highest quality as well as reflecting the values, creativity and innovation of both brands.

And yes, working with Levi has opened doors and created a significant increase in both the profile and awareness of The Bake Factory amongst in particular the global airline industry.

I doubt we would have made the front page of Wednesday’s edition of the WTCE Daily News magazine without Levi being part of our team in Hamburg or indeed have the exhibition film crew visit our stand as often as they did.

Partnering with a well-known brand though is not just about the additional publicity. It is also about raising the level of your own aspirations. In most walks of life surrounding ourselves with people who have experience, expertise and who operate at levels that we aspire to can help us achieve our dreams and ambitions.

We have certainly found that working with Levi. We have undoubtedly benefited from his knowledge, experience and enthusiasm and as such have created a fantastic range of exciting new food products for 2017.

If your brand needs a boost and is looking to get involved on bigger stages and have conversations with potential customers that you really want to work with then I would definitely recommend thinking about partnering with a well-known brand.

As well as working with Levi Roots we are also working with the global brand Old El Paso.

Of course you can also benefit from working with brands who may not be known on a global stage.

Within the Crantock Food Group our premium pasty brand – The Posh Pasty Co. – has created in conjunction with three well-known local food brands a Cornish Cream Tea in a Box. It’s a relatively simple concept of taking a hugely popular food product – the Cornish Cream Tea – and creating a version that is aimed at air, rail and other travel passengers seeking something different to enjoy whilst on their journey.

For this product we have partnered with three very well-known local Cornish brands: Rodda’s Cream, Boddington Berries and Baker Tom.

As with Levi Roots and Old El Paso the partnership we have created has resulted not just in a first-class product but also a compelling sales and marketing story built around the brands that are involved.

So will The Bake Factory look to work with other well-known brands? Absolutely.

And if you are one of those well-known brands then please give me a call and let’s start a conversation. I’m sure, like Levi, you will enjoy working with us.

My number is 07771 931457 or you can email me – leigh@thebakefactory.co.uk


Now available – Cornish Cream Tea in a Box

Through one of their other premium brands – the Posh Pasty Co. – Crantock Foods have launched a Cornish Cream Tea in a Box.

Posh Cream Tea

The brainchild of Posh founder and Crantock Foods development chef James Strawbridge, the Cream Tea is aimed at air, rail and other travel passengers seeking a premium product to enjoy as part of their first or business class travel experience.

The three key ingredients are all supplied by Cornish companies:

The delicious buttery scone is made by Baker Tom’s – award winning bread and cake producer while the Strawberry Jam is made and individually portioned by Boddington’s Berries and the Cornish Clotted Cream is from Rodda’s Creamery.

The box comes complete with a jam and cream spreader and serviette.

Supplied frozen in boxes of 10 individually pre-packed boxes, just thaw and serve.

For more information, call Leigh Loomes on 07771 931457 or email leigh@thebakefactory.co.uk



Technology and onboard airline food ordering


Having our drink and meal orders taken via a digital device is increasingly common in bars and restaurants.  The airline industry is now also introducing digital services for placing food and beverage orders.

According to airlinetrends.com Air New Zealand, Japan Airlines, Fly Dubai and Virgin America allow passengers to place orders via the in-seat IFE system, whilst Emirates has recently issued ‘Meal Ordering Devices’ (MOD) to all its flight attendants who work in Business Class.

According to the article The MOD smartphones connect to a plug-and-play WiFi router which is separate from the onboard connectivity system that passengers use.

All the smartphones are synced to communicate with one another for the duration of the flight, don’t have a SIM card, and have been blocked from running any applications apart from the bespoke Meal Ordering app.

Terry Daly, Divisional Senior Vice President, Service Delivery at Emirates is quoted in the article as saying “The orders are taken on a hand held device and are instantly reflected on a tablet in the galley. Each order is then prepared immediately making service faster, more efficient and more personal,”

The article also quoted Australian Business Traveller who said: “With as many as 76 business class passengers on an Emirates A380, the technology is proving to be a significant time-saver in keeping those premium passengers fed and watered – as well as ensuring what they’re served is precisely what they ordered, without slip-ups.”

According to the article to take account of passengers individual needs the phones are synced with Passenger Number Records (PNR) before take-off.  Along with the name and seat assignments for every passenger, the app can also tell crew about the status of the passenger, whether they were upgraded, their meal preferences and whether there are any ‘special’ notes about them.

The service was originally trialled on flights between Dubai and Paris, Mauritius, and Melbourne/Auckland.

We think this is an exciting step forward for the airline business which is clearly recognising the need to combine technology and delicious food to provide a great onboard travel eating experience.

Here at The Bake Factory we are constantly developing on trend foods that will delight passengers. Our 2017 partnerships with Old El Paso and Levi Roots have enabled us to be able offer a superb choice of tasty meals and snacks to airlines across the globe.

In recognition of The Bake Factory’s growing worldwide customer base we have changed our website domain to www.thebakefactory.global

For details of the Old El Paso, Levi Roots & our other exciting Bake Factory products, please contact our International Sales Manager Leigh Loomes on +44(0)7771 931457 or via leigh@thebakefactory.co.uk


Fantastic time at WTCE

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This year’s World Travel Catering & Onboard Service Expo (WTCE) provided a great opportunity to showcase our new range of exciting airline passenger food products including the Caribbean flavours inspired by and in partnership with Levi Roots and the Old El Paso range developed in conjunction with James Strawbridge, our executive chef.

Both Levi and James gave demonstrations in the Taste of Travel Theatre, sharing their ideas and recipes.

Many thanks to everyone who came along to our stand and for the really encouraging feedback our new products received.

If you would like to discuss how The Bake Factory products can help satisfy the needs of your onboard customers then please call our International Sales Manager Leigh Loomes on 07771 931457 or email Leigh via leigh@thebakefactory.co.uk

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Our recipe for your success

The Bake Factory™ exists to create delicious on-board eating experiences for land, sea and air passengers.

We literally create everything under one roof, from the idea for a product through to its testing and manufacture.  We are a BRC (Grade A) accredited site.

Our talented team are continually researching food trends and flavours and will tweak and test until they believe they have achieved a product worthy of The Bake Factory™ name and one which will be enjoyed by travel passengers worldwide.

Our Happy Customers

We predominantly supply our food products to the travel & hospitality sector (land, sea & air).

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You’ll currently find our products on these airlines


WTCE 2017

The Bake Factory team had a fabulous time at WTCE 2017 sharing fantastic new food products inspired by both Levi Roots and our executive chef James Strawbridge. The new range of Caribbean flavours included the Smokehouse Pulled Beef Wrap, a Callaloo Pattie, and the Martinique Chicken Curry with Black Bean & thyme rice served with grilled aubergines & pepper.

We also launched for 2017 a range of Old El Paso products as well as a Cuban Club Sandwich, a Mushroom and Brie Truffle Pie and a Macaroni and Cauliflower Cheese Pie with toasted kale.

To find out how The Bake Factory products can help satisfy the needs of your onboard customers then please call our International Sales Manager Leigh Loomes on 07771 931457 or email Leigh via leigh@thebakefactory.co.uk

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